RIC Centre

RIC Centre

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About the Project

When the RIC Centre requested help to produce a client recruitment video, I was excited to get involved. I have a keen interest in entrepreneurship and I wanted to help this not-for-profit organization promote its free services to tech entrepreneurs.

While ‘free’ might seem like an easy sell, discussions with the client revealed how misconceptions about business support services in general might deter some entrepreneurs from applying. We agreed that the video had to inspire confidence and it had to appeal to the diverse tech entrepreneur audience. The tight budget and timeline led us to develop a creative concept that could be shot in one day with a small, nimble crew. To portray authentic stories, we cast several RIC Centre clients.

The careful preparation paid off. The interviews went flawlessly and the one-hour location shoot (yes, only one hour to cover everything!) at the RIC Centre was a success. Our skilled and versatile videographer, Christopher Power, got more than enough footage during our brief time on location. The footage was a breeze to edit and we quickly had an approved final cut.

Later, I had the good fortune to attend a RIC Centre event where a discerning audience of business people and entrepreneurs saw the video. It was rewarding to see the client’s pride and the audience’s positive response.
 
Many thanks to the RIC Centre and its clients for a great project![/one_half]
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Target Audience
Startup Entrepreneurs

Goal
Convince the target audience to become clients

Format and Length
Mini-documentary, 2:44 minutes

Style
Live-action, 1st person stories

Platforms
Web and Projection Screen

Services Provided
Complete creative and technical services from concept development to delivery of the final project.

What the client says
“Cathleen MacDonald and her team were wonderful to work with. The entire process from brainstorming to delivery of the end product took less time than we anticipated which was a happy surprise. The end result is a beautiful video which we are proud to show at our outreach events and conferences. Our community partners have already commented about the high quality of the video so we feel confident recommending Motion Picture Enterprises.”
 
Mariya Leslie
Operations Manager, RIC Centre