Project Title: The Divided Brain digital
About the Project
The ground-breaking documentary, “The Divided Brain”, needed a digital media component to extend the film and build it’s audience. It was a natural fit for my background that includes science documentaries and digital media.
I came on board early with the client, Matter of Fact Media, to help them secure funding for the digital component and to develop the audience online. Audience profiling revealed that the core target was adults who are educated, had read the source book (The Master and his Emissary), and had their own takes on the book’s ideas according to their fields of interest. Audience research supported a design that included a hub website, integrated social media, a series of web videos, and a shareable interactive quiz.
The project’s social media community grew around the book’s fanbase, brain science niches, mental health, and extended to fields as diverse as economics, ecology, and education. Audience engagement led to many interesting opportunities, including finding financial support and festival interest, and convincing actor-comedian John Cleese to appear in the film!
Adults 24 – 60+, who have read the source book or are interested in brain science, social topics, and want to share ideas portrayed in the book and film.
Support and promote the documentary.
This is a digital component for a feature documentary. It includes a hub website, integrated social media, a series of web videos, and an interactive quiz.
A mobile-1st, clean, visual look with content that speaks to educated, informed adults.
Internet and mobile.
Full services for needs assessment, design, build, strategy and management for the website, social media, web videos, content marketing, and audience build and engagement.