Promotional Videos
Project Title: Grapetrail
Project Title: Amintro
About the Project
As a member of the leadership team for Silicon Peel (a startup entrepreneur group), I wanted to help promote their Mentoring Program.
The creative concept had to appeal to a diverse two-pronged target audience – prospective mentors and mentees – and it had to authentically present the program. To capture that authenticity, I opted for a documentary style in which the participants would tell their own stories.
This project posed 2 challenges. First, the documentary approach relies heavily on characters and stories. Second, the subject of technology can be difficult to visually portray.
To solve the 1st challenge I chose 2 pairs of mentors and mentees who had been working together for some months and whose stories could resonate for the target audience. I was fortunate to have 2 pairs of interesting, engaging characters with positive working relationships (watch the videos and you’ll see what I mean).
To solve the 2nd challenge – portraying technology, I focused on the real world experiences that the technology represents – wine tours and connecting with friends. With the help of videographers Brian Hickey and Alex Brock, we gathered footage that told engaging, character-driven stories.
Thanks to everyone at Silicon Peel and to the participating mentors and mentees for a fun time and two terrific documentaries.
Target Audience
Startup entrepreneurs and potential mentors
Goal
Raise awareness of the program and convert the target audience to become mentors or mentees.
Format
Mini-documentaries, promotional 2 x 3 minutes
Style
Live-action, 1st person stories
Platform
The Web
Services Provided
Complete creative and technical services from concept development to delivery of the final project.